Rebecca Havekotte
Multimedia Graphic Design
CEC Middle College of Denver
Multimedia Graphic Design
Design For Print Media #8655 10 Elective, 5 Art Credits
Fall 09
Class meets 7:28-9:55 and 12:08 2:38 M-F in Room 112
Phone 720-423-6632 email: rebecca_havekotte@dpsk12.org
Office:7:00 10:00 and 12:00 3:00
Rebecca Havekotte
Main Office: 720-423-6600
Attendance Line: 720-423-6649
Required Course Materials:
Headphones
2" three ring notebook
Pencils and pens
Eraser
Thumb drive at least 512 MB
Sketchbook (will be provided)
Course Description: Multimedia / Graphic Design semester one introduces elements and principles of design to be used in producing two-dimensional graphic communication material. Students will use a variety of graphic media, including computer software to design and create illustrations and advertisements. Students will learn about the design aspects of advertising and graphic design. Students will use their creative and artistic talent to help visually communicate and promote special events, products, people and special services to a variety of audiences. Additionally, students will use the computer as a design tool and learn industry standard photo manipulation and drawing software such as Adobe Photoshop and Adobe Illustrator.
Course Competencies and Critical Skills:
Upon completion of this course, students should demonstrate knowledge and/or skill in the following areas. The student should be able to:
. Copyright issues (IT 1.5)
The Learner will:
Understand and demonstrate knowledge of copyright law.
Copywrong or Right.ppt (1.5)
Listen and participate in the discussion on copyright issues
B. Design Elements and Principles (IT 1.1) (Art 12.1, 2.2,2.3)
The learner will:
Demonstrate understanding of Elements and principles of Design.
Understand and utilize Color theory and composition.
Use vocabulary of the design profession.
Solve design problems.
1. Elements
a. line
b. shape
c. form
d. value
e. color
f. texture
2. Principles
a. unity
b. variety
c. repetition
d. balance
e. emphasis
f. alignment
g. proximity
h. contrast
3. Composition
a, rule of thirds
b. overlapping
c. running objects off the page
d. horizon line at least 2/3 up from the bottom of the page.
e. 2/3 to 1/3 rule
f. vary sizes
4. Activities and assignments
a. Compositional symbols (IT 1.4) (Art 2.1)
Listen to the lecture of compositional symbols.
Using these compositional concepts create a design for each using geometric shapes
b. Value and Texture exercise. (IT1.1) (Art 2.2)
Create an increasingly complex and varied solutions to art problems. (value matrix sheet.ai)
Using a series of simple objects, start with a light value and texture and make each consecutive square darker in value and richer in texture than previous square. (see examples)
Start at the top box and gradate from light to dark in each vertical column and use different objects in each column.
c. Drawing Pretest (IT1.2)(Art 2.2)
Select a photo and draw a black and white rendition.
d. Color Theory Tutorial (1.1) (Art 2.1)
Take the color blindness test
Log on the computer and open up the Applications folder.
Open the Color theory tutorial
Once opened, click on the color models icon
Click through the icons, read and answer the questions on the worksheet
e. Measurement (IT.1) (Math 5)
Listen and participate in the ruler/ paper folding exercise
Using your ruler and notebook paper, answer the problems on the worksheet.
f. Word Symbols (IT1.4) (Art 2.2)
Using the word matrix squares, design a symbolic representation of the words using only squares, circles and triangles. You may use them in any combination.
g. Birthday Podcast ( IT 1.3, 1.4) ( Art 1.2, 3.2)
Using Garage Band, Wikipedia, I photo and Photo Booth, create a podcast based on a script you have written containing research of a famous person or historic event, born on or occurring on your birthday.
C. Typography and Graphics
The learner will:
Identify vocabulary specific to printed media.
Acquire skills to manipulate drawing software.
Demonstrate understanding of typographic concepts by creating a variety of typographic and graphic illustrations using layout and design principles.
Design graphics that combine both photo manipulation and drawing software. Design for appropriate size and proportion.
Write advertising copy
Research and design for Corporate Identity.
Hand renders drawings to be imported into computer graphics.
Use vocabulary of the design profession.
1. Vector Drawing Program Tutorials
a. Tools
1) Pen
2) Strokes and Brushes
3) Primitive Shapes
b. Layers and Palettes
c. Transformations
1) Scale
2) Rotate
3) Perspective
d. Color
1) Fill
2) Stroke
e. Text And Type Effects
1) Type Mask
f. Vector Files
1) Formats
g. Paths
1) Clipping Paths
2) Pathfinder Palette
3) Combining Paths
2. Activities and Assignments
a. Vector drawing tutorials (Adobe Illustrator) (IT1.2) (Art 3.1,3.2,3.3,3.4)
Listen to the demo on Illustrator interface and tools and work through chapters 2-9. Instructor will check off your lessons on your assignment sheet as you finish them.
Fill in the names of the tools on the quiz.
b. Anatomy of Type (Art 2.1)
Listen and take notes daily. Keep the worksheets in your notebook.
Take the quiz at the end of the unit.
c. Appropriate fonts (1.1)
Select an appropriate text for an advertisement for the following categories:
Children's products Goth store
Women's clothing Bank or Financial institution
Automotive repair Gym / Fitness center
Italian Restaurant College
Veterinarian English pub Library Garden shop
Pastry shop
Print out a sample of each and identify the category. Use a 36 point size. Include the name of the font.
d. Pictographs (IT 1.2) (Art 3.3)
Using the skills you learned in Illustrator tutorial 1-7, creative abilities, design 6 pictographs and complete the best 3 in Illustrator.
Design 6 pictographs.; create 5 thumbnails and 1 rough for each. Pictographs are words that look like what they are. Example: the word fire that has been drawn to look like flames.
Using Illustrator, scan in your best 3 and trace to draw on the computer.
e. Road sign symbols (IT1.3) (Art 1.2, 3.2)
Using simple shapes, design a symbol for five of the following that would be appropriate for a sign. Do not use words.
Nuclear facility
Dairy farm
Candy factory
Nightclub
Veterinarian
Bike path
f. Reading assignment (IT1.1) (RW5,6)
Read an article of your choice from Communication Arts
Write a report to be presented to the class.
g. Initial Letter Logo (IT1.3) (Art 3.3, 5.3)
Using the process of conceptual development, create 24 initial only logos within a given amount of time.
Listen to the demo on making initial only Logos.
Pick a font, create outlines, use upper and lower case of your initials, drag off to side and use option drag to make duplicates.
15 minutes to make 6 variations
choose a different font, you have 10 minutes to make 6 variations
repeat till you have made 6 variations of 4 different fonts
choose best and make 6 variations of it
enlarge and print your choice.
h. Personal Logo (IT1.3) (Art 3.3)
Using the process of concept development, create a pictoral, name symbol using sketches of objects that represent your personal interests and strengths
1. make a list of interests, activities, work etc.
2. hand draw a symbol for each thing on the list
3. draw 10 arrangements with your name
4. pick the best and draw in Illustrator; make 10 variations
5. enlarge and put in drop box one color and one black and white version
6. position your logo on an envelope, business card, stationery and vehicle template.
i. Text only Ad (IT1.4) (Art 3.2,4.2)
Look through the commercial art books. Pay attention to the ads that use text only. Make 5 thumbnail sketches for an advertisement for a product of your choice using text only.
Check with Instructor to choose the best one; using that design, execute it in Illustrator.
j. Beverage Label (IT1.4) (Art 3.2, 3.3)
Using a color wheel and Adobe Illustrator, design a beverage label. Make two renditions of the same design; one using an analogous color scheme and one with a split complementary color scheme.
Pick the one you think is the most successful and write a paragraph defending your opinion.
k. Design Profession Presentation. (IT1.5) (Art 1.1)
Listen and participate in the discussion led by the Guest Speaker.
D. Advertising Principles
The learner will:
Use reference and lecture material to understand Advertising Theory.
Demonstrate understanding Advertising Theory by incorporating creative advertising into projects and assignments.
Learn about changing Advertising style and methods.
Use the vocabulary of the advertising profession in class.
1. Theory
a. Graphic Design Industry Presentation (IT 1.5) (Art 3.1) (RW 4)
Choose 1 chapter in Design Companion and prepare/deliver a presentation for you classmates.
b. Ad evaluation: (IT1.5) (Art 4.2) (RW 5)
Look through the magazines and pick 8 graphics of interest. Save the idea by including the ad, making a copy, or scan and print out.
For each ad write an essay and include the following information:
1. What is this ad trying to tell me?
2. What is it trying to sell me?
3. What does it remind me of in my life?
4. If I could do an ad for the same product what images would you use and what would the ad say?
c. Advertising video: Why we Buy (1.5) (Art 4.2)
Watch the video and answer the questions on the worksheet.
d. Typography: Typographic Design: form and Communication (1.5) (Art 3.1)
Look through chapter 1 and read chapter 2.
Answer the questions on the worksheet.
E. Illustration
The learner will:
Acquire skills to utilize photo manipulation software.
Plan and develop ideas though thumbnail and rough sketches.
Use skills to design and create composite photo illustrations layout and design principles.
Create computer photo illustrations for a variety of advertisement and literature.
Hand render drawings of mixed media.
Use vocabulary of the design profession.
1. Photo Manipulation Software tutorials (1.2) (Art 3.1, 3.2, 3.3,3.4)
The learner will:
Listen and take notes on File Etiquette.
Listen to the demo on Photoshop Interface and Tools; work through chapters 3-8 from Adobe Photoshop Classroom
After completing a lesson, have Instructor mark it on the check off paper. Save the paper in your folder.
Complete the tool quiz
a. Tools and Desktop
1) Selection
2) Painting
3) Editing
4) Drawing
5) Filling
b. Importing Imagery
1) Scanner
2) Digital Camera
3) CD Stock Images
4) Size versus Resolution
c. Layers and Palettes
d. Transformations
1) Scale
2) Rotate
3) Perspective
4) Skew
5) Distort
e. Color
1) Fill
2) Stroke
3) Blending
4) RGB versus CMYK
f. Text and Type Effects
1) Vertical and Horizontal
2) Type Mask
3) Tracking, leading, Baseline, alignment
g. Measurement
1) Rulers and Ruler Origin
2) Guides
h. Raster Files
1) Formats
i. Pen tool and Paths
1) Saved Paths
2) Clipping Paths
3) Stroking and Filling Paths
j. Layer Masks and Channels
k. Preparing Photoshop for the Web
1) Image Ready
2. Activities and Assignments
a. Scanning (IT 1.3) (Art 3.3)
Listen to the Demo on scanning.
Scan and save a variety of pictures you will use for Composite assignment.
Scan at least four photos. people, objects, animals, and landscapes.
b. Composite photos (IT1.4) (Art 3.3)
Using skills learned in Photoshop tutorials 1-8, merge different parts of animals, objects and people to create a graphic image with the illusion of being integrated.
Use 4 separate photos - human, object or animal. Using Photoshop, merge the photos and adjust the color balance, contrast, hue and brightness to appear to be unified. (The graphic should look bizarre as to reality, but believable as one object.)
Save original photos for comparison.
c. Photo Illustration. (IT1.4) (Art 3.3)
Using the skills learned from the tutorials 1-8 in Photoshop, you will invent and create a photo illustration based on a piece of text.
Write or find a passage from a book, poem, original writing or song lyric.
Find appropriate photos, scan and save.
Draw 4 thumbnail sketches and 1 rough for a photo illustration using the images you have scanned of found on Photo CDs that interpret and illustrate the text.
Pick the best one and execute it in Photoshop.
d. Hand rendered Illustration (IT1.2) (Art 2.2,3.2)
Using your choice of Media and a template for a skateboard, create a proportional design for a skateboard that may be submitted for judging in a competition.
e. CD Cover (IT1.4) (Art 3.3)
Using the skills acquired in Photoshop, Illustrator, concept development, and scanning , design a Music CD cover using a combination of Photo shop and Illustrator.
You are the subject . Include a list of song titles.
Design front and back of CD cover.
Draw out 5 thumbnail sketches of new designs for the cover. Meet with Instructor to discuss and choose the best design
Create the best design using both Photoshop and Illustrator.
e. Career planning
Research the skills and training necessary to pursue a career in Graphic Design. (IT1.5) (Art 4.3)
Advanced Students
Multimedia/Graphic Design 3
A. Copyright issues (IT 1.5) (Art 4.3)
The Learner will:
Understand and demonstrate knowledge of copyright law.
Copywrong or Right.ppt (IT1.5)(Art 4.3)
Listen and participate in the discussion on copyright issues.
B. Review of Design Elements and Principles (IT1.1) (Art 2.3)
The learner will:
Demonstrate understanding of Elements and Principles of Design.
Understand and utilize color theory and composition.
Use vocabulary of the design profession.
Solve design problems.
C. Illustration
The learner will:
Apply the Adobe Photoshop application and export graphic files with other multimedia applications.
Combine advanced graphic techniques.
Demonstrate advanced knowledge of skills and technology required to utilize Adobe Photoshop design principles for output.
Apply original imagery and master the scanning and digital photographic process for use in graphic imagery.
Create advanced selections, shapes and designs.
Color selections, shapes, paths and designs using a variety of methods.
Organize artwork in each file.
Compose projects using advanced technique with layers and palettes.
Comprehend advanced functions of masks and channels.
Observe advanced functions of Image Ready.
Design and defend projects for discussion and presentation that demonstrate professionalism.
Appraise and assess projects for discussion that demonstrate professionalism.
1. Advanced Photo Manipulation (IT1.2) (Art 3.1, 3.2, 3.3,3.4)
Photoshop tutorials (Adobe Photoshop)
Work through chapters 9-13 from Adobe Photoshop Classroom in a book.
Create a photo illustration for a magazine cover of your choice.
a. Tool box
1) Selection
2) Painting
3) Editing
4) Drawing
5) Filling
b. Importing Imagery
1) Scanner
2) Digital Camera
3) CD Stock Images
c. Original work
1) Copyright issues
d. Size and resolution
e. Layers, Palettes and Menus
f. Transformations
1) Scale
2) Rotate
3) Perspective
4) Skew
5) Distort
g. Color
1) Fill
2) Stroke
3) Blending
4) RGB versus CMYK
h. Text and Type Effects
1) Vertical and Horizontal
2) Type Mask
3) Tracking, Leading, Baseline, Alignment, Kerning
i. Measurement
1) Rulers and Ruler Origin
2) Guides
J.Raster Files
1) Formats
k.Pen tool and Paths
1) Saved Paths
2) Clipping Paths
3) Stroking and Filling Paths
l. Layer Masks and Channels
1) Masking
2) Channel Mixing
3) Color Correction
4) Unsharp Masks
5) Adjustment Layers Utilizing Layer Masks
m. Adjustments tools
n. Preparing Photos for the Web
2. Activities and Assignments
a. Article Illustration (1.4)
Create a composite photo illustration to complement an article or story of your choice.
Make a file for print media and prepare the same graphic for the web.
b. Hand rendered Illustration (1.2)
Using your choice of Media and a template for a skateboard, create a proportional design for a skateboard that may be submitted for judging in a competition.
c. Client work (1.5)
Design specific graphics for a variety of clients.
D. Advanced Drawing Software
The Learner will:
Identify vocabulary specific to printed media.
Acquire skills to manipulate drawing software.
Demonstrate understanding of typographic concepts by creating a variety of typographic and graphic illustrations using layout and design principles.
Design graphics that combine both photo manipulation and drawing software.
Design for appropriate size and proportion.
Hand renders drawings to be imported into computer graphics.
1. Drawing Tutorials (Adobe Illustrator) (IT1.1) (Art 3.1, 3.2, 3.3,3.4)
Work through lesson 10-15 in Illustrator Classroom in a book
a. Tools
1) Pen
2) Strokes and Brushes
3) Primitive Shapes
b. Layers and Palettes
c. Transformations
1) Scale
2) Rotate
3) Perspective
d. Color
1) Fill
2) Stroke
e. Text And Type Effects
1) Type Mask
f. Vector Files
1) Formats
g. Paths
2) Clipping Paths
3) Pathfinder Palette
4) Combining Paths
2. Activities and Assignments
a. Letterhead Design (IT1.2) (Art 3.2, 3.3)
Design a logo/letterhead for a Company or charity that publishes a Newsletter.
Design a cover for two issues with different content.
Design using appropriate colors for the main subject matter in each issue.
Write a paragraph defending your choices for each issue.
c. Original font (1.3)
Design your own font include numbers 0 9 and special characters.
d. Package design ((IT 1.3)(Art3.3)
Find a small box that when taken apart and flattened will fit on an 11x 17 sheet of paper. Trace carefully around the edges of the box onto a piece of paper. Scan in the drawing of the outline of the box. Import into Illustrator and use as a guide to draw the shape of the box.
Using that template design package for a product. Print out either on a cover stock or print out on regular bond paper and rubber cement it to a sheet of cover stock.
Using an exacto knife carefully cut out the shape, score on the folds and assemble.
e. Client work (1.5) (Art 4.3)
Design specific graphics for a variety of clients.
E. Layout Design for Printed Media
The Learner will:
Identify vocabulary specific to printed media.
Acquire skills to manipulate page layout software.
Demonstrate understanding of typographic concepts by using a variety of them for layout and design.
Design for appropriate size and proportion.
Design and defend projects for discussion and presentation that demonstrate professionalism.
Appraise and assess projects for discussion that demonstrate professionalism.
Examine the InDesign application and determine relationship with other multimedia applications.
Demonstrate usage of design principles by applying them in their arrangement of graphic and text elements.
Combine application layout techniques.
Demonstrate the meaning/usage of publishing.
Analyze design elements and principles.
1. Page Layout tutorials (Adobe InDesign) (IT1.1) (Art 3.1, 3.2, 3.3,3.4)
Work through chapters 1-8 from Adobe InDesign Classroom
a. Introduction to DTP and Electronic Prepress basics
1) Printing basics & Print Publication
b. InDesign Concept
2) Compatibility features
3) InDesign environment
c. Workflow and Production
1) Developing publications
d. Document Makeup
2) Page components
3) Master pages
4) Layers
5) Preferences
6) Grids & Guides
e. Type
1) Word processing
2) Text manipulation
3) Frames
4) Linking
5) Nested Text
f. Graphics, Visual Elements, and Principles
1) Importing
2) Graphics manipulation
3) Frames
4) Line
5) Shape
6) Value
7) Texture
8) Color
9) Space
10) Balance
11) Scale
12) Proportion
13) Movement
14) Dominance
15) Harmony-Rhythm and Repetition
16) Unity and Variety
g. Art Tools
1) Lines
2) Paths
3) Points
4) Text Outlines
h. Page Management
1) Color and Trapping
2) InDesign Print Features
i. PDF
2. Activities and Assignments
a. Imposition(IT 1.2)
Read and take notes on Understanding Imposition.
b. Newsletter (1.2) (Art3.3)
Set up a four page newsletter for a letterhead you designed in the drawing software unit. You may use copy from an existing company.
Make a brochure for your design business. Include logo from semester 1.
d. Cookbook ((1.3) (Art3.3, 5.2)
Draw out 5 thumbnail sketches of new designs for the cover, front and back.
Meet with Instructor to discuss and choose the best design
Create the best design in the program of your choice.
Create at least four pages that include recipes and photos.
Set up the book using Adobe InDesign.
e. Childrens book (1.4) (Art3.3,4.3)
Write an original childrens story
Set up the book using Adobe InDesign
Illustrate the book including cover with original illustrations using your choice of media and software.
F. Digital Painting
The Learner will:
Apply the use of digital painting tools.
Assess computed brushes for emulating traditional techniques.
Apply the use of masks and selections.
Combine layers and shapes and their masks.
Design montage and collage using photos.
Create special effects in painter.
Compare and apply painter to PhotoShop.
Examine multimedia and film with painter.
1.Digital Painting software (Corel Painter) (IT1.1) (Art 3.1, 3.2, 3.3,3.4)
a. Use of tools
1) Color and color adjustment
2) Adding color and gradations to line art
b. Painting with brushes
1) Painting basics
2) Emulating traditional techniques.
3) Building brushes
4) Watercolors, oils , pastels,
c. Selection, Shapes and Masks
1) Bezier Paths and Selections
2) Selections and airbrush
3) Using color mask
d. Using Layer and Shapes
e. Enhancing Photos, Montage and Collage
f. Exploring Special Effects
1) Surface texture
2) Dimension and lighting
g. Working With Type in Painter
2. Activities and Assignments
a. Digital media array (IT 1.2) (Art 2.3, 3.3)
Using the skills acquired from the digital painting tutorials, create a drawing/ painting of a simple object (same object for each) using a variety of digital media tools.
b. Digital painting (IT 1.4) (Art 5.2, 3.3)
Listen to the Demonstration.
Look through the examples.
Find three photographs that have a similar theme that you will use in an illustration.
Using tracing paper trace the images you have chosen and arrange composition.
Scan the drawing.
Using the paint brushes and other media tools create a digital painting.
c. Self portrait (IT 1.4) (Art 3.2, 3.3,4.3)
Create a self-portrait using a combination of hand rendering that is scanned into the computer and manipulated. It can include symbolic elements that describe your personality, dreams and goals.
Evaluation Methods and Class Management: to receive credit for this course you must finish all work with a D or better, turn your work in on time, and in the proper format, adhere to school attendance policies, and participate regularly in class.
Students may not have any more than four unexcused absences per nine weeks and no more than four tardies (excused and unexcused) per semester. Four unexcused absences in one month or ten in one year constitutes a habitual truancy.
Late Work: Students are allowed a minimum of two days for every day absent to make up missed work or make other arrangements. Remember my purpose is to provide opportunities to help your child to be successful.
Kinds of Classwork
1. Assigned Projects-
You will receive a grade for your weekly sketchbook assignments (theme sketches, thumbnails, rough layouts, storyboards), all preliminary design work and research, comprehensives (comps), class critiques and guest speaker presentations. Each step of your project is given an evaluation that reflects technical execution and creative inspiration.
2. Tests and Quizzes- These are given to assure knowledge and understanding of procedures
and terminology.
3. Leadership and Community Projects- This component encourages aspiring students to be engaged in activities for student organizations and projects to serve the community.
4. Complete Class Notebook. This is necessary to help with organizational skills, study habits and to provide you with a working reference that may aid you as an artist.
5. Professional Development. This is the component that identifies work ethic procedures that are paramount to students' success in any work situation.
Your ability to be in class, just as in work, is a reflection of how you are valued. Even the most talented artists are fired from their jobs if they cannot get to work. This means being on time, being productive with your time on the job, being on the job every day, and if you are unable to make it to work, keeping your employer informed as why this is so, prior to, or during your scheduled time. It is the same for this program.
Students earn professional points at the rate of 10 points per class period. Points are taken away on a sliding scale based on the nature of the behavior. See Workplace Competencies Point Procedures for more detail.
6. Portfolio - This is our ultimate goal: to create an organized, presentable body of work that represents you professionally. Your portfolio must contain a cover letter, resume, thank you letter, and 10 different works of art. One of the works will include thumbnail sketches and a rough sketch.
Grading: All activities within Multimedia Graphic Design, specific projects, testing, evaluation and procedures are given a point value. During any grading period a letter grade equivalent is based on a percentage of work/points produced against work/points possible. The grading scale is:
A. = 90% - 100%
B. = 80% - 89%
C. = 70% - 79%
D. = 60% - 69%
F. = 59% and lower
If any portion of a project is LATE, it will be subject to a late grade. (Less 10% for each day your work is late!)
*Students must earn at least a C in order to return for a second semester.
*Students must have a B or better to take an advanced class.
Rubric: Level at which you perform a task
Advanced (excellent) =
Uses good craftsmanship
Incorporates evidences of concept development
Completed in the allotted time
Show a high level of ideas and creativity
Completed according to specific directions
Proficient (good) =
Uses good craftsmanship
Completed according to specific directions
Completed in the allotted time
Approaching Proficient = (fair)
Craftsmanship could be improved
Not completed within the allotted timeframe
Not according to all specific directions
In Progress = (poor)
Does not use exhibit good craftsmanship
Not completed within the allotted timeframe
Not according to the specific directions
Reporting grades is done after each nine-week period: semester grades at eighteen weeks. Semester grades are sent to the student's home and home high school for transcript purposes and athletic eligibility.
Plagiarism: Plagiarism is literary theft of another authors ideas and/or exact words, without giving proper credit to the source in both the text of your essay and on the Works Cited sheet. This rule is true of direct quotes, paraphrases, and summaries. Plagiarism is a serious ethical offense and may be grounds for the students failure in this class. Cheating of any kind is forbidden.
Cell Phones and electronic devices should be TURNED OFF while you are in class.
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